Business information is not easy to come by in the tabletop games industry. Hence, any data that appears is highly to be prized by anyone who wants to make a living–or even a reasonable amount of pocket money–in board games. There’s a lot one needs to know, and much of it can only be learned by experience.
Fortunately for all of us, SJG releases an annual Report to Stakeholders. It represents a wealth of knowledge on topics ranging from marketing to management to production, and even on what a major player in the business sees as key industry trends. While obviously it’s not enough to be the foundation of a business plan, it’s still a great window into one company’s process.
As time has gone on I’ve had to become more interested in the business aspects of game design, for better or for worse. SJG’s reports are a valuable resource for the entire community of design professionals. They’re worthy of study.